5 Lessons We’ve Learned from Migrating Businesses to Shopify

Moving to a new website platform is a big decision — especially when you're running an established business with a large inventory, loyal customers, or unique needs. At Lano Digital, we’ve helped several businesses migrate to Shopify, and each one has shown us something new about what makes a successful move.

Whether you're managing thousands of products or just need a site that’s easier to run day to day, here are five things we’ve learned from real migrations that might help you decide if Shopify is right for you.

1. A smoother backend saves more than time

One of the biggest reasons our clients move to Shopify is simplicity. For businesses previously on WordPress or older platforms, just managing products, pages or blog posts had become a time drain and a source of constant frustration.

After migrating to Shopify, clients like Acoustic Sound Products and Floorsplus have found the backend far easier to manage. No plugin conflicts. No worrying about hosting or updates. And no need to call a developer every time you want to change a heading.

"We moved from WordPress to Shopify because managing a large product catalogue was becoming a full-time job. Shopify changed that instantly." — Acoustic Sound Products

2. Performance and stability matter more than you think

Speed and stability don’t just impact user experience — they affect your SEO, your ads, and your sales. A slow or unstable site, especially during traffic spikes or promotions, can cost you real revenue.

Shopify’s infrastructure handles performance behind the scenes. For clients like Choc’d who sell directly online, that peace of mind means fewer issues, faster checkout, and more reliable results.

3. You can migrate SEO without losing your rankings

One of the biggest fears when moving platforms is losing your search visibility. But with a well-managed migration that includes URL redirects, metadata mapping, and content restructuring, it’s possible to move safely and come out stronger.

In fact, after we migrated ASP’s large inventory site, they saw a 159% increase in organic search clicks in the first 3 months.

SEO success starts with planning. We map everything before the first product or page moves over.

4. Custom doesn’t have to mean complex

There’s a myth that Shopify is just for simple stores. But we’ve custom-built sites with 4000+ product variations, advanced filtering, and industry-specific navigation — all on Shopify.

With the right theme and development, you can create a fully tailored, branded experience that’s still easy for your team to manage. Floorsplus, for example, now has a completely customised site that showcases flooring and acoustic solutions, supports quoting, and is prepped for future catalogue expansion.

5. Migration is a chance to improve

The best time to migrate is when you're ready to grow. Most of our clients took the opportunity to rethink how their products are structured, how their content is presented, and how their brand shows up online.

The result? Stronger UX. Cleaner design. Easier updates. And more clarity in their marketing.

Thinking About Migrating?

If your current site is holding you back, or you’re just tired of duct-taping plugins together, Shopify might be the move.

We handle everything from planning and design to SEO migration and post-launch support. we make sure it works for your team and your goals.

Ready to talk through it? Get in touch.  We’d be happy to walk you through what a move could look like for your business.