CHOCD

CHOC'D approached us looking to grow online sales and increase bookings for their kids’ parties. Their existing Shopify store wasn’t effectively guiding customers to buy or book, especially on mobile, and the site structure didn’t support marketing efforts.

We started with a targeted refresh in September 2024 to improve performance and usability. The early results were encouraging - so much so that it uncovered more growth potential. This led to a second, full redesign launched at the end of December 2024, focused on reimagining the buying journey and optimising every part of the site for conversion and scale.
We then supported the launch with 3 months of SEO, social media, and paid campaign management to amplify results and build momentum.

This was more a phased digital growth strategy. Phase one laid the groundwork by improving mobile speed, design clarity, and homepage flow. Phase two rebuilt the site with new page structures, a simplified booking experience, and improved product navigation. We then connected the dots with marketing to drive consistent growth across channels.

The updated website gave Choc’d the platform they needed to grow both online sales and party bookings. With an integrated marketing plan layered on top, performance across search, social, and paid campaigns saw rapid improvement.