Business Challenges

Acoustic Sound Products (ASP) had a common but complex problem: their WordPress website was no longer fit for purpose. With a growing catalogue of over 4,000 product variations, the website had become difficult to manage, expensive to maintain, and technically unreliable due to constant plugin issues and performance slowdowns. On top of this, ASP’s digital marketing was limited by the website’s structure, affecting their campaigns with slow page-speed, non-functional tracking systems and product/service pages that lacked the ability to convert traffic into leads and sales.

WHAT OUR CLIENT HAD TO SAY

"

The shift to Shopify was a game-changer. The new site is faster, easier to manage, and already performing better than our old one ever did

–

Tony Ferrucio, Founder

Our Approach

Rather than redesign within WordPress, we recommended a full migration to Shopify to deliver a faster, more secure, and easier-to-manage platform. We provided a complete digital transformation, replacing the website with a custom Shopify build and launching a strategic marketing program focused on SEO and Google ads.

Goals

  • Improve website performance and backend usability
  • Rebuild product architecture for filtering by type, space, and application
  • Streamline the mobile experience
  • Migrate SEO safely from WordPress to Shopify
  • Create a future-ready foundation for marketing
  • Completely restructure Google ad campaigns

The Results

With a high-performance Shopify site and an integrated marketing plan, ASP now has the infrastructure to scale. Traffic is up, conversions are strong, and ad performance is improving month over month. Our team continues to support ASP with optimisation, campaign management, and strategy, ensuring they stay on track for long-term growth.

+564%

In revenue growth 2025

+278%

Revenue growth Q1 2026 vs Q1 2025

12.3x

Average annual ROAS last 9 months

+176%

In new users to the website

LIKE WHAT YOU SEE? TRANSFORM YOUR BUSINESS.