Business Challenges

Peacemaker Healing had built a strong foundation, with proven products, loyal customers, and consistent sales through markets and conventions.

But online, the brand wasn’t keeping up.

The issue wasn’t demand. It was how the business was presented digitally. The existing brand and website didn’t reflect the quality of the product or create enough trust for new customers. The look and feel were inconsistent, and the overall experience lacked the clarity needed to convert first-time visitors.

This created a disconnect. Customers who discovered the brand online weren’t seeing the same value as those experiencing it in person.

At the same time, marketing efforts had been tested but without a clear structure. Campaigns lacked direction, creative wasn’t being systematically improved, and there was no reliable way to scale what worked.

WHAT OUR CLIENT HAD TO SAY

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We’ve had our fair share of marketing agencies over the years. Some were bad, some were mediocre. Lano Digital took a completely different approach. They relentlessly tested different creative formats and strategies until they found a formula that actually worked.

–

Our Approach

Our approach centred on resetting how the brand showed up online.

We started with a full brand and design update. We introduced a cleaner, more modern visual identity, stronger messaging, and a more premium feel across the website and packaging.

This shift made the brand easier to understand and more compelling for first-time buyers.

From there, we rebuilt the Shopify website with a focus on conversion. The new structure, product pages and overall flow were designed to guide customers more clearly from first visit through to purchase, particularly on mobile.

With a stronger foundation in place, we implemented a structured Meta ads system. Rather than running isolated campaigns, we introduced a consistent approach to testing creative, messaging and offers, focused on acquiring new customers and scaling what worked.

Alongside this, we improved SEO and Merchant Centre setup to increase visibility and support ongoing acquisition from high-intent search traffic.

Each step was designed to work together, turning the brand, website and marketing into a connected system built for growth.

Goals

  • Reposition the brand for online growth
  • Increase new online customer acquisition
  • Build a scalable marketing program
  • Strengthen SEO and visibility

The Results

The impact of the changes was immediate.

In the first 3 months, total sales were up 63% compared to the previous period. Orders grew 91%, while sessions increased 72%, showing that both acquisition and conversion improved together.

More importantly, the pattern of sales changed.

The business moved away from inconsistent spikes toward more stable, repeatable daily revenue. The improved brand and website experience helped build trust faster, making it easier for new customers to convert.

Online store revenue increased significantly, while in-person sales remained strong, creating a more balanced and scalable omni-channel model.

With a clearer brand, a higher-performing website, and a structured marketing system in place, Peacemaker Healing is now set up for consistent, ongoing growth.

63%

Growth in Total Sales

87%

Increase in Online Store Revenue

91%

Increase in Orders

72%

Increase in Sessions

LIKE WHAT YOU SEE? TRANSFORM YOUR BUSINESS.